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Promote Your Business at Haymarket Park

Haymarket Park is home to numerous events throughout the year.  It is a multi-purpose complex that provides businesses, charities, and private citizens a place to meet, organize and celebrate.  The park has played host to a number of events since it opened in 2001, with an annual total attendance for outside events exceeding 50,000 visitors each year, in additional to averaging over 300,000 per year in annual attendance for baseball games.

Advertising or sponsoring an event at Haymarket Park offers a great opportunity to add a promotional tie-in.  By becoming a member of the Haymarket Park Family of corporate partners, not only will we offer you the best in event marketing and advertising, but it will increase your bottom line.  We invite you to become a valued member of our team, and look forward to helping you exceed your marketing goals and objectives.

Please contact our event staff for partnership opportunities – 402.474.2255

Sponsorship Opportunities
scoreboard

For all Saltdogs & Huskers baseball games and outside events at Haymarket Park, receive recognition on our scoreboard:

One (1) 12′ x 12′  tri-action ad panel on the scoreboard located in the right field area of Haymarket Park

  • Displayed for 1/3 of the game from pre-game through post-game
    • Estimated 80 minutes of exposure per game (1/3 of a four (4) hour game)
    • Estimated sixty-seven (67) hours of exposure over the course of the season
  • Estimated impressions: 277,011 (Total Saltdogs & Huskers 2015 season attendance)
  • Estimated additional impressions: 50,000 (Outside events taking place at Haymarket Park)
80ft-LED

For all Saltdogs & Huskers baseball games and outside events at Haymarket Park, receive recognition on our 80’ LED Boards:

One (1) 4′ x 80′  LED ad panel on the left field and right field wall at Haymarket Park

  • Displayed in 2 minute increments during Huskers and Saltdogs games from pre-game through post-game
    • Estimated 24 minutes of exposure per game (based on gates opening one (1) hour prior and a three (3) hour game)
    • Estimated thirty-two (32) hours of exposure over the course of the season
  • Estimated impressions: 277,011 (Total Saltdogs & Huskers 2015 season attendance)
  • Estimated additional impressions: 50,000 (Outside events taking place at Haymarket Park)

For all Saltdogs & Huskers baseball games and outside events at Haymarket Park, receive recognition on our 30’ LED Boards:

One (1) 4′ x 30′  LED ad panel on the left centerfield and right centerfield wall at Haymarket Park

  • Displayed in 2 minute increments during Huskers and Saltdogs games from pre-game through post-game
    • Estimated 20 minutes of exposure per game (based on gates opening one (1) hour prior and a three (3) hour game)
    • Estimated twenty-seven (27) hours of exposure over the course of the season
  • Estimated impressions: 277,011 (Total Saltdogs & Huskers 2015 season attendance)
  • Estimated additional impressions: 50,000 (Outside events taking place at Haymarket Park)

For all Saltdogs & Huskers baseball games and outside events at Haymarket Park, receive recognition on our Speed Pitch Signage:

One (1) 6′ x 12′  backlit ad panel on the Speed Pitch structure located in left centerfield at Haymarket Park

  • Displayed in 2 minute increments during Huskers and Saltdogs games from pre-game through post-game
    • Estimated 48 minutes of exposure per game (based on gates opening one (1) hour prior and a three (3) hour game)
    • Estimated sixty-five (65) hours of exposure over the course of the season
  • Estimated impressions: 277,011 (Total Saltdogs & Huskers 2015 season attendance)
  • Estimated additional impressions: 50,000 (Outside events taking place at Haymarket Park)

For all Saltdogs & Huskers baseball games and outside events at Haymarket Park, receive recognition on our Concourse Signage:

One (1) 4′ x 6′  backlit ad panel on the Concourse Signage located in the main concourse area of Haymarket Park

  • Permanent display during Huskers and Saltdogs games from pre-game through post-game
    • Estimated 240 minutes of exposure per game (based on gates opening one (1) hour prior and a three (3) hour game)
    • Estimated three-hundred & eight (308) hours of exposure over the course of the season
  • Estimated impressions: 277,011 (Total Saltdogs & Huskers 2015 season attendance)
  • Estimated additional impressions: 50,000 (Outside events taking place at Haymarket Park)

For all Saltdogs & Huskers baseball games and outside events at Haymarket Park, receive recognition on our Restroom Signage:

One (1) 11″ x 14″ advertisement located in the (4) four main restroom areas located on the concourse level of Haymarket Park

  • Permanent display during Huskers and Saltdogs games from pre-game through post-game
  • Estimated impressions: 277,011 (Total Saltdogs & Huskers 2015 season attendance)
  • Estimated additional impressions: 50,000 (Outside events taking place at Haymarket Park)

For all Saltdogs & Huskers baseball games and outside events at Haymarket Park, receive recognition on our hi-definition videoboard:

One (1) Instant Replay on the hi-definition video board located in the right field area of Haymarket Park

  • In rotation with 3 other sponsors for all Saltdogs home games (50 games)
    • Estimated 25 impressions per game
  • Total Estimated impressions: 4,363,350 (Based on Saltdogs 2015 season attendance of 277,011)

For all Saltdogs & Huskers baseball games and outside events at Haymarket Park, receive recognition on our Guest Relations Counter:

One (1) permanent advertisement on the Guest Relations Counter for all Lincoln Saltdogs home games (50 games)

  • This is the hub of information before and during all Saltdogs home games
  • Recognition over the Public Address system at all Saltdogs games when referring people to report to the “Sponsor’s Guest Relations” area
  • Estimated impressions: 277,011 (Total Saltdogs & Huskers 2015 season attendance)

All regular and post-season games, both home and away, are broadcast on KFOR 1240AM.  Advertising on the radio is an effective way to reach our fans listening to the team at home or when they are on the road.  We offer spots during our 30 minute pre-game show, the play-by-play broadcast and the post-game show.  In addition, we can create an in-game radio promotion for your business to participate in.

Available radio inventory for Saltdogs game broadcasts on KFOR 1240AM include:

  • One (1) :30 spot in all Saltdogs radio broadcasts (both home and away games – 100 games)
  • Two (2) :30 spots or one (1) :60 spot in all Saltdogs radio broadcasts (both home and away games – 100 games)
  • One (1) :15 live read in all Saltdogs game broadcasts (both home and away games – 100 games)
  • Used to promote “In-Game” radio promotion

Game Program:
Get your message to our fans through our Saltdogs Game Program.  The program is filled with useful Haymarket Park and player information, as well as updated stories on the team.  We distribute 15,000 programs to our fans, which gives you direct exposure throughout the season.

Scorecard:
The scorecard is included in every game program and is used by the avid Saltdogs fan to keep score of the game and follow the team more closely.  Scorecard ads include the front and back cover and quarter page ads inside.

Game Day Insert:
The GameDay insert is also included in the Game Program and is a must have for Saltdogs fans.  The GameDay insert gives our fans updated player information, standings, game recaps and American Association leaders.  GameDay insert ads include the front and back cover and 1/4 page ads on the inside pages.

The Saltdogs are heavily involved with social media and connecting to our fans.  Whether it’s having recognition on our website, reaching out to our email newsletter subscribers or marketing to our Facebook and Twitter followers, all of these mediums provide great opportunities to get your message out to our fans!

Saltdogs Stats:

  • Since January of 2015, the Saltdogs website has over 200,000 total visits and one million page views
  • 6,200+ “Likes” on Facebook
  • 2,600+ Twitter followers
  • 10,000+ email newsletter subscribers
  • New Saltdogs App launched in Aug. 2014
Haymarket Park Facts

Haymarket Park compares very favorably to other sporting venues in Lincoln and the state of Nebraska.  With Haymarket Park’s great baseball attendance along with the many guests who visit for the numerous outside events we host throughout the year, the facility gets utilized on a year round basis.

Attendance Comparison:

Memorial Stadium
Haymarket Park
Pinnacle Bank Arena
UNL Women’s Volleyball
Lincoln Stars Hockey

638,744 (2015 Huskers Football Season)
277,011 (2015 Huskers & Saltdogs Baseball Season)
249,101 (2014-15 Husker Men’s Basketball Season)
145,493 (2015 Season)
102,336 (2014-15 Season)

Lincoln Saltdogs Internet Survey Results:

Sample Size: The sample size is large enough to provide a strong representative sample of Lincoln residents.  And with the large sample size, the results are at +4% margin of error with a 95% confidence interval.

  • Completed surveys totaled 2,175
  • 54% of respondents were female, 46% were male
  • Nearly 9 in 10 respondents (89%) were casual fans (non-season ticket holders), while 11% were season ticket holders.
  • 47% of respondents have an annual household income of more than $70,000.
  • 55% of respondents have a household size of three or more people; 35% have a household size of two people.
  • 54% of respondents were between the ages of 25 and 44; while 22% of the respondents were between the ages of 45 and 54.
  • 54% of all respondents have children living at home.