Promote Your Business at Haymarket Park
Haymarket Park is home to numerous events throughout the year. It is a multi-purpose complex that provides businesses, charities, and private citizens a place to meet, organize and celebrate. The park has played host to a number of events since it opened in 2001, with an annual total attendance for outside events exceeding 50,000 visitors each year, in additional to averaging over 250,000 per year in annual attendance for baseball games.
Advertising or sponsoring an event at Haymarket Park offers a great opportunity to add a promotional tie-in. By becoming a member of the Haymarket Park Family of corporate partners, not only will we offer you the best in event marketing and advertising, but it will increase your bottom line. We invite you to become a valued member of our team, and look forward to helping you exceed your marketing goals and objectives.
Please contact our event staff for partnership opportunities – 402.474.2255
Sponsorship Opportunities
For all Saltdogs & Huskers baseball games and outside events at Haymarket Park, receive recognition on our newly upgraded scoreboard signage:
One (1) 11′ x 11′ LED advertisement on the scoreboard located in the right field area of Haymarket Park
- Displayed in 2 minute increments during Huskers and Saltdogs games from pre-game through post-game
- Estimated 48 minutes of exposure per game (based on gates opening one (1) hour prior and a three (3) hour game)
- Estimated sixty-four (64) hours of exposure over the course of the season
- Estimated impressions: 265,198 (Total Saltdogs & Huskers 2018 season attendance)
- Estimated additional impressions: 50,000 (Outside events taking place at Haymarket Park)
For all Saltdogs & Huskers baseball games and outside events at Haymarket Park, receive recognition on our 80’ LED Boards:
One (1) 4′ x 80′ LED ad panel on the left field and right field wall at Haymarket Park
- Displayed in 2 minute increments during Huskers and Saltdogs games from pre-game through post-game
- Estimated 24 minutes of exposure per game (based on gates opening one (1) hour prior and a three (3) hour game)
- Estimated thirty-two (32) hours of exposure over the course of the season
- Estimated impressions: 265,198 (Total Saltdogs & Huskers 2018 season attendance)
- Estimated additional impressions: 50,000 (Outside events taking place at Haymarket Park)
For all Saltdogs & Huskers baseball games and outside events at Haymarket Park, receive recognition on our 30’ LED Boards:
One (1) 4′ x 30′ LED ad panel on the left centerfield and right centerfield wall at Haymarket Park
- Displayed in 2 minute increments during Huskers and Saltdogs games from pre-game through post-game
- Estimated 20 minutes of exposure per game (based on gates opening one (1) hour prior and a three (3) hour game)
- Estimated twenty-seven (27) hours of exposure over the course of the season
- Estimated impressions: 265,198 (Total Saltdogs & Huskers 2018 season attendance)
- Estimated additional impressions: 50,000 (Outside events taking place at Haymarket Park)
For all Saltdogs & Huskers baseball games and outside events at Haymarket Park, receive recognition on our newly upgraded Speed Pitch Signage:
One (1) 11′ x 11′ LED advertisement on the Speed Pitch structure located in left centerfield at Haymarket Park
- Displayed in 2 minute increments during Huskers and Saltdogs games from pre-game through post-game
- Estimated 48 minutes of exposure per game (based on gates opening one (1) hour prior and a three (3) hour game)
- Estimated sixty-five (65) hours of exposure over the course of the season
- Estimated impressions: 265,198 (Total Saltdogs & Huskers 2015 season attendance)
- Estimated additional impressions: 50,000 (Outside events taking place at Haymarket Park)
For all Saltdogs & Huskers baseball games and outside events at Haymarket Park, receive recognition on our Restroom Signage:
One (1) 11″ x 14″ advertisement located in the (4) four main restroom areas located on the concourse level of Haymarket Park
- Permanent display during Huskers and Saltdogs games from pre-game through post-game
- Estimated impressions: 265,198 (Total Saltdogs & Huskers 2018 season attendance)
- Estimated additional impressions: 50,000 (Outside events taking place at Haymarket Park)
For all Saltdogs & Huskers baseball games and outside events at Haymarket Park, receive recognition on our hi-definition videoboard:
One (1) Instant Replay on the hi-definition video board located in the right field area of Haymarket Park
- In rotation with 3 other sponsors for all Saltdogs home games (50 games)
- Estimated 25 impressions per game
- Estimated impressions: 4,003,100 (Based on Saltdogs 2018 season attendance of 160,124)
For all Lincoln Saltdogs home baseball games at Haymarket Park, receive recognition on our Welcome Center Counter, the hub of Saltdogs activities:
One (1) permanent advertisement on the Welcome Center Counter for all Lincoln Saltdogs home games (50 games)
- This is the hub of information before and during all Saltdogs home games
- Recognition over the Public Address system at all Saltdogs games when referring people to report to the “Sponsor’s Welcome Center” area
- Estimated impressions: 4,003,100 (Based on Saltdogs 2018 season attendance of 160,124)
All regular and post-season games, both home and away, are broadcast on KLMS ESPN1480AM and FM 101.5. Advertising on the radio is an effective way to reach our fans listening to the team at home or when they are on the road. We offer spots during our 30 minute pre-game show, the play-by-play broadcast and the post-game show. In addition, we can create an in-game radio promotion with live reads for your business to participate in.
Available radio inventory for Saltdogs game broadcasts on KLMS ESPN1480AM & FM 101.5 include:
- One (1) :30 spot in all Saltdogs radio broadcasts (both home and away games – 100 games)
- Two (2) :30 spots or one (1) :60 spot in all Saltdogs radio broadcasts (both home and away games – 100 games)
- One (1) :15 live read in all Saltdogs game broadcasts (both home and away games – 100 games)
- Used to promote “In-Game” radio promotions
Game Program:
Get your message to our fans through our Saltdogs Game Program. The program is filled with useful Haymarket Park and player information, as well as updated stories on the team. We distribute 15,000 programs to our fans, which gives you direct exposure throughout the season.
Scorecard:
The scorecard is included in every game program and is used by the avid Saltdogs fan to keep score of the game and follow the team more closely. Scorecard ads include the front and back cover and quarter page ads inside.
Game Day Insert:
The GameDay insert is also included in the Game Program and is a must have for Saltdogs fans. The GameDay insert gives our fans updated player information, standings, game recaps and American Association leaders. GameDay insert ads include the front and back cover and 1/4 page ads on the inside pages.
The Saltdogs are heavily involved with social media and connecting to our fans. Whether it’s having recognition on our website, reaching out to our email newsletter subscribers or marketing to our Facebook and Twitter followers, all of these mediums provide great opportunities to get your message out to our fans!
Saltdogs Stats:
- From October 2017 through October 2018, the Saltdogs website has over 250,000 unique visitors and over 600,000 page views
- 10,000+ Facebook Likes
- 4,500+ Twitter Followers
- 1,600+ Instagram Followers
- 17,500+ unique email newsletter subscribers
- 4,500+ App Downloads
- 88,702 Game Stream Total Views
Promotions have made Saltdogs baseball what it is today, “Fun & Games” for everyone! Whether your business sponsors a giveaway or is a part of entertaining the crowd in-between innings; promotions will get your business noticed. Below are the different ways your business can participate in our promotional opportunities. If you have an idea we haven’t thought of, we would be more than happy to create a promotion specifically for your business.
PREMIUM GIVEAWAY ITEMS
Make an everlasting impression in the minds of Saltdogs fans through our premium giveaways. Your logo and our logo will be splashed on the giveaway item to give your company that top of mind awareness. Past giveaways have included jerseys, bobble heads, caps, baseballs, bats, piggy banks and baseball cards just to name a few. The giveaways are usually done in quantities of 3,000 or more; this allows us to have as many fans as possible at the game to go away happy with one of these great giveaway items. We can also create a giveaway specific to your business or come up with something new and exciting for the fans to receive.
SPECIAL APPEARANCES/ENTERTAINERS
Every year at Haymarket Park, we like to bring in different acts to entertain the crowds before, during and after the games. This past season, we featured two great Nebraska celebrities at select Saltdogs games, Scott Frost and Larry the Cable Guy. These special guests are great at entertaining the crowd and provide something fun for all ages. Sponsoring one of these events is a great way to associate your business with great fun for everybody in attendance.
THEME NIGHTS
Every year we like to pack the house by having special nights where the fans can come as someone they once were or always dreamed of being. Whether it is a Country Music Night or Star Wars Night there is something for everyone during these special themed games. In addition to specially themed games, we also have our ever-popular Fireworks shows throughout the season. Fireworks are always a blast and attract large crowds to see the tremendous post-game display!
IN-GAME/BETWEEN INNING PROMOTIONS
With our between inning breaks the fans get involved with our on-field promotions, which include everything from the Our Appliance Race to the T-Shirt Sling. We also have several promotions that we run through our video board. The between inning sponsors get tremendous exposure throughout the season and keep the crowd involved all game long!
Haymarket Park Facts
Haymarket Park compares very favorably to other sporting venues in Lincoln and the state of Nebraska. With Haymarket Park’s great baseball attendance along with the many guests who visit for the numerous outside events we host throughout the year, the facility gets utilized on a year round basis.
Attendance Comparison:
| Memorial Stadium: | 628,583 (2017 Huskers Football) |
| Haymarket Park: | 265,198 (2018 Huskers & Saltdogs Baseball) |
| Pinnacle Bank Arena: | 263,367 (2017-18 Huskers Men’s Basketball) |
| Devaney Sports Center: | 123,116 (2017 Huskers Women’s Volleyball) |
| The Ice Box: | 72,220 (2017-18 Lincoln Stars Hockey) |
Lincoln Saltdogs Internet Survey Results:
Sample Size: The sample size is large enough to provide a strong representative sample of Lincoln residents. And with the large sample size, the results are at +4% margin of error with a 95% confidence interval.
- Completed surveys totaled 2,175
- 54% of respondents were female, 46% were male
- Nearly 9 in 10 respondents (89%) were casual fans (non-season ticket holders), while 11% were season ticket holders.
- 47% of respondents have an annual household income of more than $70,000.
- 55% of respondents have a household size of three or more people; 35% have a household size of two people.
- 54% of respondents were between the ages of 25 and 44; while 22% of the respondents were between the ages of 45 and 54.
- 54% of all respondents have children living at home.